Our 5-Part River Conservation Story

The traditional means of supporting river conservation has been through charitable giving from private donations or grants. Our creative and entrepreneurial approach is to generate a continuous and growing stream of revenue through a series of private enterprises. The money raised will support activities that enhance public connection to their rivers, enhance riverside habitat, and improve river aesthetics.  It’s an ambitious five-part story; the fundamentals being:

PART 1 — Making Beer
Many Rivers Brewing, a Colorado public benefit company, was formed in 2015 to make quality craft beer with 100% of profits to river conservation. Beer sales will begin in early 2017 with generated profits going to support non-profits and communities that are doing good work for rivers.
PART 2 — The Foundation

Forever Our Rivers Foundation is an IRS designated 501(c)(3) private foundation established in 2016 to focus grant making on river conservation. Many Rivers Brewing is one funding source for the foundation. The foundation will also seek funding by other companies and individuals with commitment to healthy rivers.

PART 3 — Beer’s Raw Materials

Sinagua Malt, an Arizona public benefit company, was formed in 2016 to provide malted barley, the principle ingredient for the craft beer industry. Named after the pre-Columbian Native American people of the Verde Valley meaning ‘without water’, Sinagua Malt is also donating a percentage of its profits for river conservation efforts through the Forever Our Rivers Foundation.

PART 4 — The Barley
To make malted barley to make craft beer, one must first grow the barley. In the Verde Valley of Arizona a local farmer is working with The Nature Conservancy to shift from high water demand alfalfa to low water demand two-row barley; thus, keeping more water in the river during the critical late summer months. Sinagua Malting is the outlet for this high-value crop resulting in equivalent revenue for the farmer.
PART 5 — Corporate Partners

Forever Our Rivers’ entrepreneurial component to generate continuous revenue is to trademark a unique graphic that depicts corporate commitment to healthy river systems; thus, generating licensing royalties from companies using the graphic to enhance theirproducts’ marketing.

Did you know...

the Colorado River is at the top of the endangered list; a vital resource which provides 30 million Americans with drinking water. Drinking beer can help support our rivers...so go fill up that empty glass.

 

Cenosillicaphobia is the fear of an empty beer glass.
 

At 1,450 miles long, the Colorado River is the sixth longest in the nation, passing through seven states and two nations.

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The Colorado provides drinking water for 30 million Americans and also helps grow 90% of the nation’s winter vegetables.

There are 400 different types of beer in the world.

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In America, 40% of the rivers and 46% of the lakes are polluted and are considered unhealthy for swimming, fishing or aquatic life.

Citation: 1,450  |  90%  |  400  |  46%

“A river seems a magic thing. A magic, moving, living part of the very earth itself.”

- Laura Gilpin

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